Last Updated: September 2026
Truehope Nutritional Support Ltd. (“we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how your personal information is collected, used, shared, and protected when you visit or make a purchase from truehope.com (the “Site”).
When you visit the Site, we automatically collect certain information about your device and interaction with the Site (“Device Information”). When you make a purchase, create an account, take our quiz, opt-in to our communications, or interact with our customer support, we collect specific information from you (“Order and Account Information”). Together, these are referred to as “Personal Information.”
Certain Device Information may be considered Personal Information under applicable privacy laws. Where Device Information is used for non-essential analytics, website improvement, or advertising measurement, we use that information in an anonymous or aggregated manner and do not link it to an identified customer or customer account.
Device Information collected automatically:
Technical Data: Web browser version, IP address, time zone, and installed cookies.
Behavioral & Usage Data: Individual web pages or products viewed, referring websites or search terms, mouse movements, scrolling, clicks, and how you interact with the Site.
Tracking Technologies:
Cookies: Data files placed on your device, often including an anonymous unique identifier.
Log files: Track actions on the Site, collecting data like your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels (including Facebook Pixel): Electronic files used to record information about how you browse the Site and interact with our advertising.
Chat Session Data: If you interact with our optional live chat feature, we collect your IP address, browser type, and set cookies to maintain your chat session across different pages on our Site.
Order, Account, and Contact Information collected from you:
Order Details: Name, billing address, shipping address, and payment information (including credit card numbers).
Account Information: If you create an account on our Site, we collect your username, encrypted password, saved shipping addresses, and purchase history.
Quiz and Assessment Data: If you take our online quiz to find a personalized program, we collect the responses and wellness preferences you provide, along with your contact information if submitted to receive your results.
Newsletter Data: If you explicitly opt-in to our newsletter, we collect your name and email address for marketing communications.
Chat Transcripts: Any personal information you voluntarily share with our support agents during a live chat session.
Note regarding health information: We are a nutritional supplement retailer, not a medical provider. Any wellness preferences, quiz responses, or personal experiences you share with us are treated as consumer data under applicable privacy laws, and are not considered Protected Health Information (PHI) under laws such as HIPAA.
We use your Order and Account Information to fulfill any orders placed through the Site, manage your account, and provide customized recommendations. Specifically, we use this information to:
Process payments, arrange shipping, and provide invoices and order confirmations.
Maintain and secure your customer account and order history.
Tailor program recommendations based on your interactive quiz results.
Communicate with you, including sending marketing emails and newsletters (if you have opted in), and responding to your live chat or customer support inquiries. You can unsubscribe from marketing communications at any time.
Screen orders for potential risk or fraud.
Provide you with information about our products or services when you have requested or consented to receive those communications.
We use the Device Information to:
Screen for potential risk and fraud (specifically your IP address).
Improve and optimize our Site (e.g., generating analytics about customer browsing behavior, identifying usability issues).
Assess the success of our marketing and advertising campaigns.
Non-essential Device Information used for analytics, website improvement, and advertising measurement is used in an anonymous or aggregated manner and is not linked to an identified customer or customer account.
We use third-party advertising platforms to promote our products and services and to measure the effectiveness of our advertising campaigns. These platforms may collect information about how visitors who arrive through our advertising interact with our Site, such as whether they visit a landing page, view products, navigate through the Site, or complete a purchase. We use this information to evaluate advertising performance and improve our advertisements and website experience.
We do not use this information to identify individual customers or link advertising activity to an identified customer account.
Google: We use Google advertising and analytics tools to measure advertising performance, understand website traffic, and evaluate how visitors interact with our Site.
Meta (Facebook/Instagram): We use the Facebook Pixel and related Meta technologies to measure the effectiveness of our advertising and understand the actions visitors take after interacting with our advertisements.
We do not currently use retargeting or remarketing campaigns that serve advertisements to individuals based on their previous browsing activity on our Site.
We share your Personal Information with trusted service providers to help us operate our business, provide customer support, and improve the Site.
Analytics & Behavior Tracking: We use Google Analytics 4 (GA4) to understand overall website usage, identify usability issues, and improve the Site. Non-essential analytics information is used in an anonymous or aggregated manner and is not linked by us to an identified customer or customer account. You can read how Google uses your Personal Information here and opt out here. We also use Hotjar to better understand our users’ needs and to optimize this service and experience. You can read Hotjar’s privacy policy here and opt out of Hotjar tracking here.
Customer Support (Live Chat): We use Olark to provide live chat functionality on our Site. When you use the chat widget, Olark collects and stores your chat history, IP address, and any information you provide during the chat. You can read Olark’s privacy policy here.
Email Marketing: We use Mailchimp to manage and send our newsletters. When you opt-in, your email address and name are securely shared with Mailchimp. You can read Mailchimp’s privacy policy here.
Payment Processing: We use third-party payment processors (such as PayPal) to securely process your transactions. We do not store your full credit card number on our servers; it is transmitted directly to our payment processors, whose use of your personal information is governed by their own privacy policies.
Legal Compliance: We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request, or to protect our rights.
We do not sell Personal Information to third parties.
Depending on where you reside, you may have specific rights regarding your Personal Information:
For European Economic Area (EEA) and UK Residents (GDPR): We are the Data Controller of your information. We process your data to fulfill contracts with you (e.g., orders) or for our legitimate business interests. Your information will be transferred outside of Europe to Canada and the United States. You have the right to:
Access, update, or delete your information.
Rectify inaccurate information.
Object to or restrict our processing of your data.
Data portability.
Withdraw consent at any time (including clicking “unsubscribe” in our Mailchimp emails).
For United States Residents (e.g., California CCPA/CPRA, Virginia, Colorado): Depending on where you reside, applicable privacy laws may provide you with rights regarding your Personal Information. You have the right to:
Know what personal information is collected, used, or shared.
Request the deletion or correction of your personal information.
Request access to Personal Information we maintain about you, where applicable.
Not receive discriminatory treatment for exercising these rights.
Truehope does not sell Personal Information. We do not use identified customer information for cross-context behavioral advertising and do not currently use retargeting or remarketing campaigns based on an individual’s previous browsing activity on our Site.
We may use anonymous or aggregated analytics and advertising measurement information to understand website usage and evaluate the effectiveness of our advertising campaigns. This information is not linked by us to an identified customer or customer account.
For Canadian Residents (PIPEDA & Provincial Laws): Your Personal Information is protected under Canadian federal and applicable provincial laws (such as Quebec’s Law 25). You have the right to request access to the personal information we hold about you, request corrections, and withdraw consent for data processing where applicable.
We implement reasonable administrative, technical, and physical security measures to protect your Personal Information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.
When you place an order or create an account through the Site, we will maintain your Order and Account Information for our records as long as necessary to fulfill the purposes outlined in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements.
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
The Site is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us immediately to request deletion.
We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.
For more information about our privacy practices, to exercise your privacy rights, or to make a complaint, please contact us:
Email: support@truehope.com
Phone: 1-888-878-3467
Mail:
Truehope Nutritional Support Ltd.
P.O. Box 888
Raymond, AB, T0K 2S0
Canada